Juicy Fruit - Make your own Ad.
Using Imposium, our proprietary video rendering system, we created a quick and fun way to add your own captions to Juicy Fruit’s video ad. Users were able to type in captions for each comment and have them integrated into the commercial. The video played back as soon as they were submitted, and had the ability to be viewed on desktop and mobile. The campaign included a preroll banner allowing users to create videos directly from the Flash ad which resulted in thousands of videos which were then shared and playable directly on Twitter and Facebook feeds.
Agency: DDB
Production Company: Tool of NA
Digital Production: Nickel Media/Imposium