Dynamic Video, Facebook Connect for Linkin Park

Linkin Park - Lost in the Echo

The video for “Lost in the Echo,” a “personalized film experience” that pulls in images from Facebook to weave your loved ones into its post-apocalyptic storyline. The atmospheric music video is part of a swelling stream of “interactive” projects that tap Facebook Connect and other datasets to power a new sort of storytelling. By blending personal data with traditional imagery, “Lost in the Echo” seamlessly injects the viewer into the video — with results that are sometimes surprising.